Aadheena of Social media marketing is any form of marketing conducted on social media platforms. This marketing strategy can be formulated in many different ways, from formal advertising campaigns to informal customer engagement. Understand the basics of social media marketing, examples of popular platforms, and some potential disadvantages to be aware of
Given the popularity of social media, social media marketing is a broad marketing category. Whenever a company uses social media, it can be regarded as a form of social media marketing. This form of disclosure can occur on any social media platform, whether it is Facebook, Twitter, YouTube, or any other platform. Due to the different nature of marketing, social media marketing is also diverse.